The client’s approach to the cash register does not have to be a moment of saying goodbye to him in our shop or salon. This is a great moment to catch his attention with additional advertising, encourage promotions, get him back to the shelves or make another visit. Monitors next to tills are great as a carrier of modern advertising, because, well designed and with interesting content, they attract the buyer’s eye, who is waiting in line for the till. The interest then becomes bigger and the goods even more attractive. A bright image, thanks to the high resolution, is an asset of the company, raises the prestige of the shop, and the expenditure pays off surprisingly quickly.