by Paweł Ardziński | Jun 28, 2019 | Advises
Every Polish citizen who has a radio or a television set at his or her home is obliged to pay the radio and television license fee. Does it also apply to entrepreneurs? Company owners usually do not realize that they are required to pay this fee. When is it necessary?... 
by Paweł Ardziński | May 31, 2019 | Advises
Imagine being able to say something to every customer leaving the store. What would you say? Store promotion Using screens at the checkouts, we show consumers upcoming promotions, inform about new products, remind about customer loyalty schemes. The store is gaining a... 
by Paweł Ardziński | May 17, 2019 | Advises
You’ve just decided to buy an advertising screen, now you’re facing one of the most important choices – which signage screen size to use. Below there are some tips on how to assess the size of the advertising screen correctly. CRITERIA FOR CHOOSING THE DIGITAL... 
by Paweł Ardziński | May 10, 2019 | Advises
Peter is the owner of a franchise supermarket. Although he is obliged to follow certain rules, he is somehow independent in creating pricing policy of products not listed in a discount paper. Here we have a problem, since as we know with franchise chain it is... 
by Paweł Ardziński | May 3, 2019 | Advises
Despite the restriction on Sunday shopping, malls are still Poles’ favorite places to do shopping. Due to this fact company owners are willing to pay a lot of money to become tenants of the most trendy malls. Not everyone, however, can afford to pay so much money. For... 
by Paweł Ardziński | Apr 26, 2019 | Advises
he meat counter, due to its strategic location inside the supermarket, gives FMCG brands the opportunity to convey their commercial message just before the purchase decision. The question is how? A meat counter is a busy place 97% of Poles buy meat and cold cuts,... 
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