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Radio and television license fee – should you or should you not pay it?

Radio and television license fee – should you or should you not pay it?

by Paweł Ardziński | Jun 28, 2019 | Advises

Every Polish citizen who has a radio or a television set at his or her home is obliged to pay the radio and television license fee. Does it also apply to entrepreneurs? Company owners usually do not realize that they are required to pay this fee. When is it necessary?...
Energy Drink: brand reinforcement and increasing market share in convenience stores

Energy Drink: brand reinforcement and increasing market share in convenience stores

by Paweł Ardziński | Jun 14, 2019 | Case Studies

Campaign goals Increasing sales and market share for the leading Energy Drink brand with attractive advertising during transactions in the LIFT network. Campaign A year-long campaign divided into many stages and aimed at: Increasing unit sales, Strengthening the...

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